Drawing A Comparison Between Local SEO & National SEO

Avant Garde Technologies
3 min readNov 11, 2021


What is the distinction between local SEO & national SEO? A reputed digital marketing service in Kolkata has all the essential tips to implement the right SEO practices.

Setting up the brand and the website is not all that you need to do. When people are looking for a similar business that you are providing they need to find you at the top of the search engine results. If you are going to hire the best digital marketing agency in India, you need to take care of the fact whether they are fulfilling all your SEO requirements.

What Is The Difference Between Local SEO And National SEO?

National SEO focuses on improving your site’s visibility on a global scale while the primary aim of local SEO is to capture local search territory to connect with people of a particular area. With Local, it’s important to have NAP consistency and a reputation management approach in place. With national SEO, it’s all about creating valuable content and increasing domain authority.

If you have a small business, you need to prioritize your local marketing game and for that local SEO plays a vital role.

Here is what you need:

Update Listing On Local Websites

Listing In The Local Websites Is Important:

To reach a bigger audience you can take a resort to the local listing that will ensure consistency and availability of your brand and the business. You need to enlist your information in numerous third party websites. Search engines constantly search the website for a better understanding of local business.

The Right Link Strategy

Sharing links to the relevant websites will be the best option if you are thinking of coming at the top of search results. Share your link on social media as much as you can. Include the links in the website newsletter and other updates for customers. Adopt an authentic local SEO system that will make sure your small business experiences even bigger success.

Optimize The Information In Your Website

The website is the face that attracts the clients in the online world. To make it worth a try include the domain name that is relevant to your business. Add the right keywords that will support your website in the relevant keyword search.

Thus To Summarize The Main Strategies Of The Best Local Seo Companies Include:

  • Claiming and optimizing profiles of various organizations on local listing sites like Google My Business.
  • Targeting relevant local keywords on websites
  • Creating location-specific website copy
  • Earning backlinks from reputed local websites
  • Adding essential details like name, contact number, email, address to your site and local directories
  • Earning and managing reviews on local review sites

It goes without saying the customers are going to search for keywords that prioritize the search for services in their own local area. These businesses that give importance to implementing local SEO tactics will gain more. Thus, for companies looking to attract and convert more local traffic, hiring affordable local SEO services in India should be the topmost priority.

Contact Avant-Garde Technologies, the best digital marketing agency in India to reach your target audience.



Avant Garde Technologies

Website Development | Small Business IT Consulting Company, India